Introduction

SINA Trading Co. was established in 1980 and continued to grow with new divisions being incorporated to meet commercial market needs, particularly in the fields of Petroleum, Machinery, IT and Telecom Business.

SINA’s IT & Telecom Division is an independent provider of infrastructure-based business solutions and is composed of a team of outstanding professional advisors. This division started its work in 1996 with the indomitable purpose to execute communication projects involving Design, Installation and Commissioning of large Communication Networks on both the National and International scale. It is also capable of supplying all equipment and materials necessary for Communication projects including Fiber Optic Cables and Accessories.

We, at SINA place considerable emphasis on developing our capabilities in line with the needs of our clients, we do this by placing them at the center of our operations – we also take an extra step and try to consider ourselves as stakeholders in their business. To enhance the way we perform projects, we invest heavily in various systems to support our clients, and we are committed to employee training, quality, and the development of an appropriate IT infrastructure. Our internal organization enables us to develop project teams to precisely match the needs of our clients. With an integrated approach, we are able to draw from the pool of skills and experience of our entire company and by this we benefit from the extensive knowledge and manpower available in the business.

 

Suppliers

SINA’s IT & Telecom Division was set up with the strong purpose to execute communication projects including Design, Installation and Commissioning of large Communication Networks on the National and International scale. It is also capable of supplying all equipment and materials necessary for the Communication projects including Optical Telecommunication, Radio Systems and other related projects. To be a successful total solution provider/EPC contractor top suppliers need to be brought together to offer the most optimal solution package to customers.

3M

3M is the main supplier in passive components for optical and copper telecommunication, and also test and measurement equipments for SINA. We are proud to have been named the best Regional Seller of 3M Gulf for the Middle East Region in 2006.

NEC

NEC is our main supplier for digital microwave systems operating with radio frequency (RF) bands to provide local digital access links and end-to-end advanced networks, as well as optical next generation multiplexer that provides various service transport Ethernet over flexible network topology.

Fujikura

We are supplied with various types of Fusion Splicer Machines, optical core and optical cable by a Japanese company, Fujikura.

Cisco

Cisco is our main supplier in the field of internet solutions, including hardware, and supplies SINA with various kinds of switches and routers as well as other related software.

WRI

WRI is another supplier of SINA in the field of Transmission for both Telecom and IT equipments.

 

Sales and Turnover

SINA’s financial flexibility facilitate it to presently have 22,000,000 US Dollars worth of orders at hand for EPC projects, a clear illustration of our capability to not only supply goods but also to effectively carry out construction. Further, SINA has the unique opportunity of being the golden Customer of several reputable Local and International Bank in United Arab Emirates, such as CBD-Commercial Bank of Dubai, ADCB-Abu Dhabi Commercial Bank, Bur Dubai Branch - UAE.

 

Organizational Chart

 

Vision

Due to the development of communication technology in the 21st century and with all services to be soon transferred to personal desks with a fraction of present costs, SINA has established a policy based on the accomplishment of efficient systems, which is to be qualitative and appropriate enough to provide qualified services to its customers. In order to achieve the above mentioned policy and to obtain assurance of quality service,

• We must understand precisely what our customer need
• We must set clear and achievable objectives and provide meaningful feedback on performance
• We must continually improve the quality of everything we do for our customer
• We must direct the activity of all personnel toward quality improvement, although each employee has a valued contribution to make as individuals we believe that this contribution can be most effective within a team working environment.

 

Mission

SINA’s Telecom & IT Division makes available wide-ranging engineering services for major Telecom lines of work furthermore, it is the provider of total solutions for the Optical and Microwave Network. Therefore, as an EPC Contractor, Designing and Engineering of the mentioned types of networks, Procurement of all required equipments, Construction and Implementation of projects are performed by SINA.

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